We have been working with Matthews of Chester Chester’s biggest and most successful Estate Agent for over 5 years, building a website for them in conjunction with a leading Chester design agency back in 2015. As with all Estate Agency Websites, we build in WordPress and link to their Property Management system, originally CFP. We continued to work with Matthews to optimise their website for Google search and helped on ad-hoc development projects. We had however, long been keen to help them more with their marketing so put together ideas for a more structured Digital Marketing and content plan.
Towards the end of 2019 our discussions with Matthews turned to branding. Their messaging and branding had become confused over time. What did Matthews stand for? Where did they fit in the local market? What made their business so special? We felt that if we could answer these questions and distil them into messages to the market, it would move their marketing forward hugely. We already had a great understanding of the business but suggested running a number of Branding Workshops.
We organised a workshop, inviting all of the senior team at Matthews. We ran a number of exercises with the team designed to brainstorm what Matthews offer to the market. Our aim here was to document all of the outcomes and distil these down into the most valuable and powerful differentiators Matthews deliver every day.
We are Chester
Intimate local knowledge. Infinite property experience.
Chester’s Estate Agent
Known for our experience. Trusted for our knowledge.
We are Chester
Known for our experience. Trusted for our knowledge.
We’ve been matching people and property in Chester for over 30 years.
We value property for those who value experience.
We know Chester.
A proven combination of tradition and expertise practiced for over 30 years.
Made in Chester in 1986
Designed for those who value experience.
YOUR property in OUR safe hands.
The Matthews team thoroughly enjoyed the experienced and were thrilled with the results. A set of messages that truly encapsulated what the Matthews of Chester business was all about.
With a full Branding and Messaging strategy document, our Design Director was able to design a number brand ideas that reflected all of the messaging. Matthews chose their brand ideas and the work began to create a new website and all marketing collateral. We continue our work with Matthews growing their website traffic and solidifying their position as Chester’s premium estate agency.
Following the re-branding project we continued working with Matthews on delivering a structured Content plan designed to attract traffic to their website for their wide range of services. This ongoing work has led to almost doubling their website traffic and enquiries.
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We design and build stunning, easy to manage websites that don’t cost the earth. A range of Search Engine Optimisation, and Digital marketing tools and services do the rest. Our business, is growing yours!
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